Hi, I’m DJ Haskins. For the last 20 years I’ve been immersed in the world of marketing. From founding, and running agencies to building and growing brands, I’ve been at the epicenter of the marketing world since the early 2000s. I currently lead marketing at Engageware – a PE owned Fintech born out of the acquisitions of TimeTrade and SilverCloud. I’m passionate about B2B & Fintech marketing, positioning, and building great brands.
About Me:
DJ Haskins
A dynamic marketing leader with over 20 years’ experience building brands and leading marketing teams. Consistent and exceptional track record of hitting marketing goals by building marketing strategies that achieve new logo growth as well as cross sell and upsell goals.
My passions includes financial technology, brand strategy & positioning, digital marketing, culture building, coaching, and family. I’m New Hampshire’s #1 fan and am proud to teach Digital Marketing at my alma mater, the University of New Hampshire. I’m a member of Pavilion and completed CMO school in the fall of 2021.
My Experience
In 20+ years I’ve built & grown great teams, created & launched dozens of brands & campaigns, and generated thousands of leads.
Engageware
Senior Director, Marketing
Lead integration of TimeTrade and SilverCloud brands, marketing strategies, and teams. Created and launched Engageware brand in July 2021. Oversee lead generation and brand strategy.
January 2021 – Present
SilverCloud
VP of Marketing
Built & grew marketing team during 60% company growth to ultimate sales to TimeTrade in January of 2021
September 2018 – January 2021
Vital
Director of Strategy
Developed strategies and campaigns for key accounts including VISA
Oct 2011 – June 2017
MicroArts
Director of Strategy
Crafted brand & go-to-market strategies for key accounts including GE
October 2011 – June 2017
Lightfin
Founding Partner
Founding partner of digital marketing agency that was acquired in October 2021
March 2006 – October 2011
Published Articles & Interviews
I’ve been featured in a number of financial service publications, including the following.
Financial Brand
Customer Engagement: The Key to Differentiation in Banking
Published July 2022
CreditUnions.com
Banking by Appointment: Leveraging New Technologies to Better Serve Members
Published June 2022
ABA
Improving Digital Journeys So Customers Stay Connected to Your Bank
Published April 2021
Bank Director
What Banks Can Learn From 50,000+ Chatbot Interactions
Published September 2020
Featured Webinars
During my time at SilverCloud I’ve created and hosted nearly 50 webinars, including the following.
Customer Engagement: the Key to Loyalty, Trust, and Retention
Breaking Down Service Silos
What Bankers Can Learn from Netflix
“Leap and the net will appear” John Burroughs
DJ Haskins: Marketing Leader 